Making a Positive Impact on People’s Lives
About Us
Our Story
Draft — Pending Rick’s Review
In 1993, a small bankrupt fiberglass bathing manufacturer in Savannah, Tennessee, with sales of approximately $2 million annually was losing money and on the verge of closing. Brothers Rick and Scott Stonecipher, just 26 and 21 years old, stepped in and took over the assets of the failing company.
To invest in the business, the Stonecipher family made a defining bet on their future by selling 1,000 cows in a two-day dispersal sale and putting the proceeds into rebuilding the company.
Drawing on the critical thinking, work ethic, and problem-solving skills they developed growing up on a farm, the brothers immersed themselves in every aspect of the operation. They sold personal assets, worked in the plant without pay, and learned every part of the business from the ground up. Through disciplined decisions and relentless effort, they focused on stabilizing the company.
Within just six months, they brought the business back to break even.
Through continued execution and a hands-on approach, the company became profitable, laying the foundation for what is now American Bath Group. Their journey reflects a story of risk, sacrifice, and determination built through grit and accountability.
Our Purpose
“Making a Positive Impact on People’s Lives”
Our Mission
“Building a Better Bathware Industry” is the mission which we have chosen to undertake at American Bath Group. It’s a culture we are building and are dedicated to achieving. Not just for us, but for the industry which we love. We have always looked to move forward and push the limits in ourselves, and believe that we can always learn more and there is always a better way. We are committed to finding that better way.
We do this through Building a Better Product. Building a Better Relationship. Building a Better Experience.
Asking ourselves, “Is this Building a Better Bathware Industry?”, is what we aspire to have as the central thought to our actions.
This is our mission as a leading manufacturer of bathware. Protecting, Growing, and Building a Better Bathware Industry.
